How to Improve SEO: 15 Tactics to Boost Your Rankings & Traffic That Don’t Require New Content

• June 25, 2025
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• Comments Off on How to Improve SEO: 15 Tactics to Boost Your Rankings & Traffic That Don’t Require New Content

The free Google SEO tools we covered offer a great starting point to build your site’s SEO foundation. For in-depth keyword research, use Keyword Planner in combination with Semrush’s Keyword Magic Tool. Google Business Profile (GBP) is a tool that allows you to manage how your local business appears on Google Search and Maps. Some common suggestions include compressing images, reducing unused JavaScript, and using browser caching. Below that, you’ll see the “Diagnostics” report showing the list of performance issues and recommendations.

With billions of data points, we can provide actionable insight into SEO strategies across industries. You’ll upgrade your SEO skillset overnight with our 500+ in-house specialists. Their expertise extends across industries, from home services to healthcare to retail to education, and we’ll partner you with a specialist in your industry.

Best free SEO tool for auditing

High-quality content is the cornerstone of successful SEO and the key to attracting organic search traffic. In the realm of SEO, content does more than just fill your web pages—it engages your audience, answers their questions, and solves their problems. When search engines like Google decide which pages to rank highest for a given query, one of the primary factors they consider is the quality and relevance of the content. SEO keywords (also known as “keywords” or “keyphrases”) are terms added to online content in order to improve search engine rankings for those terms. Most keywords are discovered during the keyword research process and are chosen based on a combination of search volume, competition and commercial intent. Another SEO strategy that SEO experts utilize is optimizing a website’s semantic markup.

You can also enlist an SEO content writing service to create a blog for you. All of this information is then added to the search engine index. This is the search engine’s master database, containing millions of URLs. When someone searches a word or phrase, it’s cross-referenced against the index to determine what URLs to show them.

The Evolution of International SEO

• This free SEO tool is extremely user-friendly and only requires your website’s URL to start.
• See the domains that place in the top 10 for any given keyword in 243 countries, and get robust analytics from Ahref’s SERP Checker.
• Technical SEO is a foundational aspect of any comprehensive SEO strategy.
• Search Console is Google’s tool for website owners to manage how Google indexes their site, track SEO performance, and troubleshoot SEO issues.

Keyword research is the process of identifying terms your potential customers use when searching for topics related to your brand, products, or services. If your site is particularly video-focused, then continue reading about more things you can do to optimize your videos for search engines. When you use high quality images, you give users enough context and detail to decide which image best matches what they were looking for. For example, if people are looking for “daisies” and come across a BHS Links rogue edelweiss in search results, a higher quality image would help them distinguish the type of flower. Many people search visually, and images can be how people find your website for the first time.

To entice searchers to click on your page in the SERPs, you must optimize your page title and description. With WebFX’s Google Preview Tool, you can see what your page title and description will look like SERPs. You can then rewrite your tags to ensure they’re displayed correctly. Input a keyword, and this tool shows you a score from zero to 100 that tells you how competitive the keyword is. It also gives you an estimate of what you need to do to rank for the keyword. The free version shows you the top 100 backlinks with details like the domain rating.

The keyword difficulty (38%) tells me how competitive it is and whether it’s a viable opportunity for me to target. Use these insights to identify your top-performing pages, keywords, content, and areas that need improvement. Internal linking refers to linking one page on your website to another. It helps establish site architecture, distribute link equity, and provide a better user experience.