How to Improve SEO: 15 Tactics to Boost Your Rankings & Traffic That Don’t Require New Content

There’s a distinction here between new keywords and trending keywords. By their nature, many new keywords will trend for a little while. You might see a spike in traffic for a short period when people are first mass searching for that term. Use Semrush’s Organic Research tool to highlight all the keywords you rank on page 1 for which currently have a featured snippet in the search results. You can apply this approach for keywords you don’t yet rank for too.

SEO optimization

Where to Learn More About SEO

SEO optimization

With that in SEO Anomaly mind, it’s time to show you how to make sure that your content keeps Google searchers on your page. But you don’t need to write an amazing description 100% of the time. Finally, optimize your content to rank in the featured snippet. So, I added an internal link from one of our most authoritative pages to that guide.

SEO optimization

Generating keyword ideas from tools like Semrush and Google’s Keyword Planner can help you identify valuable terms that cater to your target audience. Where can you go to find the keywords that your audience is searching? Check out SERP features – specifically the ‘People Also Ask’ and ‘Related Searches’ features.

SEO optimization

Make sure it’s mobile-friendly

This could lead to creating a comprehensive size guide and more clear information on your enterprise’s return policy to put those concerns to rest. For example, let’s say you track one keyword, and all the top positions in Google are occupied by pages on your website. Because your website gets all possible traffic from that keyword, your Visibility is 100%. This metric in Ahrefs’ Rank Tracker shows what percentage of all clicks for the tracked keywords land on your website.

SEO optimization

Understanding this intent can significantly impact your content strategy, keyword selection, and ultimately, your SEO success. Incorporating Core Web Vitals into your UX and SEO strategy not only aligns your website with Google’s ranking factors but also ensures a superior browsing experience for your visitors. By focusing on these metrics, you can enhance your site’s visibility in search engine results, attract more organic traffic, and foster a loyal audience base. If you’re not able to increase your organic traffic, you’ll want to have a keen eye on your ranking positions across your target keywords. Knowing if there is enough demand for a keyword will help you determine if you want to spend time and effort ranking for that keyword.

  • If you plan to invest in search engine optimization consulting services, outline your needs early.
  • You can then get recommendations on how to optimize for a particular search intent.
  • But BuzzSumo is one of the best SEO tools for beginners to look for backlink opportunities.
  • It suited the business objectives and my career goals (I got to do something creative), so it got the green light.