Beginner’s Guide to SEO Search Engine Optimization

• June 12, 2025
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So they can save you a lot of time and give you a competitive advantage. In this BHS Links chapter, you will learn how to find your niche and how to find profitable keywords you can rank for. Google’s Search Algorithm is used as an umbrella term to refer to all the individual algorithms, machine learning systems and AI technologies Google uses to rank websites. Once the internet user submits a search query, the search engine digs into the index and pulls out the best results. The list of the results is known as a SERP (Search Engines Results Page).

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When your website appears on the first page of search engine results pages (SERPs), more people can find you. This boosts your online visibility and helps your business stay ahead of competitors. SEO marketing services combine technical and creative strategies to boost your online presence. Other than keywords being outdated, your content can also be behind its time, which means it may no longer be relevant, engaging, or appropriate for your target audience.

Following these simple steps will help you avoid common SEO pitfalls, and set you on the path to success. They’ll also provide a starting point to learn the fundamentals, so you can raise your SEO traffic levels to new heights down the road. You may have noticed that things like “ranking” and “traffic” weren’t on the KPIs list, and that’s intentional. If you end up looking for expert help, it’s important to know that many agencies and consultants “provide SEO services,” but can vary widely in quality.

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If I had only optimized for “white hat SEO”, I wouldn’t have received any organic traffic until I hit the first page for my target keyword. For example, when I looked at threads on the topic of “link building”, I noticed terms like “content strategy” and “content strategies”. Identify the keywords they are ranking for and study their backlink profile – you’ll need an SEO tool such as Semrush or Diib for this. Enhance user engagement by incorporating images and videos, optimizing them for search engines. Ideally, it’s best to do your keyword research before you start writing content.

And if that happens often enough, Google will downrank you for that keyword. Specifically, before I write a single word, I figure out my target keyword’s Search Intent. On the other hand, this keyword isn’t super competitive, has a high CPC and gets a decent number of searches every month.

In other words, it works to determine how well your site is going through this series of steps, from crawling to ranking. SEO stands for search engine optimization, and it is a practice of optimizing your web pages to rank higher on search engine result pages (SERP). Learn how to establish authority so AI models and search engines rely on your content. We have been at the forefront of search marketing innovation since 1996. Our experience lies in crafting SEO, PPC and content production strategies with businesses of all kinds. We craft solutions tailored to address core issues such as visibility, engagement and conversion.

By consistently reviewing everything and making the necessary tweaks, you can ensure that your website gets more visibility, attracts more traffic, and ultimately drives more conversions. By keeping an eye on these indicators, you can figure out which parts of your SEO strategy are doing great and where you can make some improvements. Once set up, you can view your overall visibility trend, estimated traffic, and average position on the Position Tracking dashboard.

• But you need to cover the key components of SEO to be successful.
• SmartSites offers national SEO services, but it’s much more than that; it’s more of a digital marketing agency with all the services it offers.
• And if we scale these up, it should lead to even more passive links in the future.
• You can either straight up copy these keywords into a spreadsheet.
• “White hat SEO” refers to SEO techniques, best practices, and strategies that abide by search engine rule, its primary focus to provide more value to people.
• This allows you to continually improve your website offerings and create lasting change while helping you stay on top of emerging trends such as search AI.

A key feature is its ability to analyze many keywords or domains at once. Ahrefs is a powerhouse – worth every cent if backlinks are important in your SEO strategy. It has helped me stay ahead of competitors by pointing out link-building opportunities I might have missed. Biased or not, I’ve seen first-hand how SEO.AI streamlines both the creation and optimization process at scale.

Considering that most Google searches are now done on mobile devices, readability is more important for SEO than ever before. And the longer searchers stay on your site (known as “Dwell Time“), in general, the higher you’ll rank. Google RankBrain wants to see that lots of people are clicking on your site in the search results. On the other hand, having suspicious sites linking to yours can hurt your reputation, making it harder to rank on top. Links are really helpful for SEO, as they provide further information for your readers. Before investing in an SEO tool, you can sign up for a free trial, gather the information you need, and determine if this is a tool you’ll want to use again in the future.