How To Rank On Google: 25-Step SEO Checklist

Tools like Serpple make it easy to keep tabs on your keyword metrics without overwhelming costs. Complementing this is Google Analytics, where you can analyze user behavior, traffic sources, and conversions. Both tools can be linked to provide a comprehensive view of your SEO performance. You can export data and create reports, ensuring you have a clear picture of your rankings and site effectiveness.

seo ranking factors

Web Core Vitals Page Speed

Therefore, websites that rank on the first page capture the majority of search traffic. One final aspect that you shouldn’t forget about is your business listings. Make sure these are accurate on your Google Business Profile and other websites that are relevant to your business. The reason that so many (big) companies heavily invest in SEO is the high impact that it can have when done right. To give you an idea, Google, the most-used search engine got around 8.3 billion searches per day in 2024. So if you have a website, you want to make sure to show up in Google and other search platforms.

seo ranking factors

Backlinks Relevancy and Authority

  • Local ranking factors related to personalization have remained steady since 2018, after peaking in perceived importance in 2017.
  • Since Google first launched, SEO professionals have been using links to manipulate rankings.
  • There are many channels available, and selecting the ones that make the most sense for your needs and goals takes time and research.
  • Achieving a high website ranking involves a multifaceted approach.

You can use Google Alerts to help you track when and where your brand is being mentioned online. Identify content gaps or opportunities to create more comprehensive, valuable, or engaging content that appeals to your shared target audience. This analysis will inform your on-page optimization strategies and ensure your website meets industry standards. By studying your competitors, you can gain valuable insights into industry best practices, identify gaps in your strategy, and uncover opportunities to capture a larger market share. Start by brainstorming broad, relevant topics and terms related to your business, products, or services.

We recommend that you filter for keywords in the 0-29 PKD % (very easy to easy) range. This means Google can interpret the context, meaning, and relationships between words to better match search queries with relevant results. Indexed pages are pages that have been added to the search engine’s database of possible search results. And rankings fluctuate as Google constantly strives to display the best results.

seo ranking factors

SEO is critical for small businesses in 2025, where online visibility can make or break success. Search engines like Google are the gateway to most online experiences, with 68% of all website traffic coming from searches. And with over 92% of the search market owned by Google, ranking high isn’t just important—it’s essential. While Google has been intentionally unclear in which particular aspect of page speed impacts search ranking, they SEO Anomaly have been quite clear in stating that content relevancy remains king.

seo ranking factors

Therefore, such sites could incur penalties that drop their rankings. Quality over quantity is key for building backlinks and maintaining SEO health. Quality backlinks from authoritative sites tell Google your content is valuable. However, the linking site’s relevance and authority are important for ranking improvements. Criteria that search engines use to improve your website and determine where to show you our pages in search results are called SEO ranking factors.