Product Page SEO Tips & Guide for Ecommerce Sites 2025

On the other hand, you shouldn’t optimize for search engines only. You need to focus on both readers and search engines at the same time. When it comes to blogs, a great way to use internal links is to interlink pages within specific content hubs. It helps to “group” topically relevant posts and give prominence to the most important content pieces.

  • This is especially critical for YMYL (Your Money or Your Life) topics like health, finance, safety, etc.
  • On-page and off-page SEO techniques can help your website rank higher on search engines, making it more discoverable to users.
  • Your sitemap serves as a blueprint for search engines, laying out all of the pages that you want to be crawled and indexed.
  • In today’s digital landscape, On-page SEO is not just important — it’s essential.
  • A well-crafted URL structure helps your on-page SEO — it’s like giving your web pages a good road map.

To keep your content current and ranking well, it should be regularly enhanced with the latest data, fresh images, and the integration of relevant long-tail keywords. A tool can help you transform video content into blog posts, monitor keyword rankings, or conduct content research with unique data visualizations. Other good practices include adding punctuation, numbers, and emotionally charged words to your titles to catch the audience’s attention. While these don’t directly impact how search engines perceive your titles, catching audience attention can boost rankings by gaining more clicks. Today, though, search engines have grown exponentially more sophisticated.

Lastly, add an FAQ section at the end of your content and FAQ schema to highlight it for Google. Then, ensure that each of those sections are titled by headings and sub-headings that tell readers (and Google) exactly what each section will contain. Don’t forget to test the quality of your schema markup with a schema tester. The description should be completely unique and provide an overview of what the user will find when they click through to your page. WordPress websites should do this for you, but see if your theme is compatible. If you’re using another platform you’ll have to do this manually on every page.

Get a quick overview of your website optimization

on-page seo

Using your target keyword (and other relevant keywords) within the H1 to H6 tags communicates the topical relevance to search engines. It also enhances the user experience by providing a clear hierarchy. An SEO strategy is a plan to create, optimize, and promote content to improve its visibility in search engine results, attracting more organic traffic to a website. It involves a variety of techniques, such as keyword research, on-page optimization, technical SEO, and link building. Technology is a key element for any on-page SEO strategy, as it determines how users interact with a website. A slow-loading page impacts the user experience and search engine rankings negatively.

on-page seo

Free Keyword Tool

on-page seo

Then, add trust markers to pages, such as last update time stamps and a list of cited sources at the bottom of the page. Regularly audit your analytics to ensure you aren’t collecting data you shouldn’t be collecting, but do collect the data needed to run your business. For example, configure GA4 to collect users’ IP addresses anonymously and respect each visitor’s consent choices on your forms. Use tools like Google Tag Manager to track important behaviours while respecting privacy laws and proper data management. First-party data comes directly from users (with their permission) to you, making it both legal and valuable. Make sure you use a relevant anchor text and pay attention to the dofollow and nofollow tag (check source code).

on-page seo

Publish High-Quality Content

on-page seo

That’s why I’ve started to publish content designed to rank for brand names. But the biggest SEO Anomaly issue is that I don’t have a place on my site where a link to their content makes sense. This is a way to get high-quality backlinks WITHOUT having to grind with outreach.