Rank Higher on Google Maps: SEO Guide to Google My Business

In 2024, topical depth will become more important (hence, the preference for long-form content). So, be sure to build and expand your content around other related keywords and subtopics as well. As a matter of fact, it’s no longer good enough only to optimize your content for a handful of keywords. Instead, Google wants to find out what your page is about in general. So, it will use these types of keywords to verify that your content is, in fact, about the topic. For example, if your main keyword is influencer marketing, LSI keywords can be words and phrases like social media, marketing campaigns, brands, Instagram, marketers, endorsements, etc.

Besides meeting search intent, there are a handful of simple things you can do to reduce your site’s bounce rate. If you want to improve your Google ranking, your page needs to be a GREAT fit for what someone’s searching for. So after some time, I decided to figure out what the search intent for “Conversion Rate Optimization” actually was.

improve google ranking

Leveraging Technical SEO

improve google ranking

Here’s a great web page example where Panda might be triggered due to there being little to no page content. The page is code-heavy and provides no value being in Google’s SEO Anomaly index. If your web page is 1500 words, it is probably that 4 to 6 instances of the phrase feel natural. If the webpage is short, do not try hard to fluff it up by including length.

The following five technical SEO approaches improve search exposure by optimizing website performance, indexing, and security. You can also ask your happy customers to leave reviews because better scores and more reviews show that you are trustworthy. As a result, it helps increase your business’s Google rank in local searches. Businesses can improve their visibility on Google Maps by doing all these things together. Inconsistent NAP information might confuse search engines and customers, lowering search ranks and reliability.

improve google ranking

Regularly monitoring these SEO metrics can optimize your strategy, improve engagement, and drive conversions from organic search traffic. This ensures your marketing budget is allocated efficiently, balancing organic growth with paid campaigns to maximize ROI. Additionally, tracking this data over time helps refine your strategy as search trends evolve. The broken link-building technique is about analyzing broken links on sites from your business. The main target is to get the broken link replaced with an active one pointing to your content.

How Do You Check Your Google Search Ranking?

Discrepancies in Name, Address, and Phone (NAP) details across various platforms can mislead customers and hurt search rankings. Unclaimed business profiles are often marked as spam by Google’s algorithm, hindering ranking and visibility. To enhance your Google My Business ranking, businesses must continuously monitor their performance data and adjust their strategies accordingly. The tool’s visual mapping displays ranking positions and competition in specific areas, helping businesses spot improvement opportunities. Surfer Local is another valuable tool, providing insights on ranking positions by location and competitor analysis for better optimization.

  • Customer reviews are essential for building trust and credibility for your business on your site.
  • You’ll be surprised by the outcome of running a broken link check.
  • Then enter your seed keyword and select the type of keyword research you wish to perform.
  • But SEO tools can make it easier to monitor and manage your SEO efforts.

Remember to regularly post fresh and engaging content on your site to keep it relevant and appealing to both users and search engines. Aligning your content with user intent is key to reducing bounce rates, boosting engagement, and strengthening your site’s authority. Backlinks, links from other websites pointing to your page, are one of the strong ranking factors in Google’s algorithm. They signal trust, authority, and relevance, which are key elements for achieving high search engine rankings. However, earning high-quality backlinks requires more than just creating good content.