SEO Performance Audit: Key Insights and Metrics in 2025 Marketing and Digital Transformation Agency

Check how you link your most important pages, like cornerstone articles or product categories. Your content should have a couple of links based on relevance and importance, but not too many. In addition, you should include a related content section on your pages to encourage further reading. Crawling your site is easy; simply download and install Screaming Frog.

seo audit

Concurreren met grote webshops in Google

seo audit

An agency’s experience, however, also influences their prices. In most cases, an agency with extensive expertise tends to charge a higher rate for their services. It makes sense, though, as their background results in better service and results.

seo audit

Meanwhile, fundamental aspects of SEO, such as strategic keyword targeting or on-page optimization, are completely missing since no tool can fully capture these nuances. A clear keyword map ensures every page has a defined role, which makes your entire SEO strategy more effective. While SEO clients often hesitate about changing visible content, they usually feel comfortable adding structured data because it’s invisible to website visitors. Schema Markup (or structured data) explicitly defines your content’s meaning, which helps Google easily understand the main topic and context of your pages. But for huge websites – especially those with millions of URLs or daily-changing content – crawl budget becomes critical (as Google confirms in its crawl budget documentation). No matter what you hear or read on the internet, most websites don’t need to stress about crawl budget at all.

seo audit

This can lead to improved performance — both on the search results pages and how visitors engage with your website. It automatically pulls information from your Google Search SEO Anomaly Console property. And provides you with a breakdown of keywords and phrases your website ranks for and gets clicks for.

Google Structured Data Testing Tool

  • First and foremost, if a person is unable to browse freely, he will quickly bounce from your website.
  • Beyond that, we loved the attractive visualization and the ability to segment and customize crawls with advanced settings.
  • While it’s a valid method to redirect pages under specific circumstances, it does not pass on link juice to the destination URL.
  • I’ve seen this issue most often on newly launched websites that haven’t standardized their URL structure.

An enterprise SEO audit will determine what keywords are currently being targeted and how well your enterprise website is optimized for those keywords. It will also determine if there are more appropriate or lucrative keywords that make more sense for your business to target. Once you understand the value of ranking #1 for your target keywords, you can better estimate a budget and allocate the appropriate resources to accomplish your goal. It will also help prioritize and budget your tasks while ensuring a positive ROI from SEO as a marketing channel.

seo audit

This step alone can save you huge headaches and ensure no major technical SEO blockages. Conducting the audit is only part of the battle – now you need to translate findings into action. In this final step, we compile the audit results into a clear set of recommendations, prioritize them, and outline a plan to implement fixes. We’ll also discuss how to maintain SEO health going forward, including adapting to Google’s changes and using automation/AI to stay ahead.