SEO Strategy Plan: The 8-Step SEO Strategy

Organizing content thematically is key, but ignoring keywords is a mistake. Keywords act as signposts to Google’s spiders, signaling topics and providing hints as to the nature of the content on the website. For example, suppose your keyword tool shows that “Android” has a search volume of 2,740,000 per month. That’s a lot of people your content could be exposed to, so you’ll need to target it heavily, right?

  • The Professional’s Guide to SEO presents you with a lot of information.
  • In fact, according to a study by Stone Temple Consulting that was published on the Moz blog, links are still strongly correlated with first page Google rankings.
  • Run this audit at least once a month to keep an eye on your image SEO.

Use “Link Intersect” To Uncover Likely Linkers

SEO strategy

Search engine optimization (SEO) best practices are tried-and-tested ways to improve your visibility in search engines like Google. Also consider adding SEOPress Insights to monitor ranking for your most important keywords and also monitor backlinks earned over time. This will report on performance from within the WordPress Admin. Now, you’ll want to determine what content you need to create to rank by looking at the SERPs for those target keywords. You can build an effective SEO strategy in several ways, including conducting keyword research, benchmarking your performance against your competitors, and incorporating a link-building plan. Decide which keywords you want to optimize each specific page for.

Generate online authority.

Which can increase organic (unpaid) traffic to your website and even drive more conversions. Here the yellow bars show how many keywords within a keywords list have AI Overviews. Going over your website pages and implementing on-page SEO best practices to boost their rankings. The first step here is to decide which pages you need to optimize. These are typically the most visited pages as well as the pages that convert the most visitors to leads.

SEO strategy

You’ll get search engine traffic faster… and eventually, rank the page for more than one term. And some of those people might link to you, which can help your rankings. For example, this post of mine about link building has done really well. Broken link building is one of my favorite link building strategies. What won’t change are the basics – delivering a great user experience that matches search intent no matter where the person is in the funnel. Branding and SEO may not always be directly related, but there are many instances where strong brand reputation enhances your organic search results.

The Top 50 Sites Getting Traffic from AI Chatbots

SEO strategy

If you already run your own website, you probably don’t need me to tell you that. There’s a good chance you’ve seen a drop in traffic from these kinds of keywords. Targeting top-of-the-funnel keywords has long been a huge part of many SEO strategies. It involves writing content on informational queries with the goal to drive huge amounts of traffic — focusing on volume, and hopefully converting later. Thankfully, optimizing for these signals generally improves the user experience.

SEO strategy

So you’ll need to get a feel for what works, and how much, how quickly, and why. How much buy-in can you expect from your department, your direct manager or client contact, and the rest of the larger team all the way up to the C-suite? If SEO has been socialized across the organization and is already a part of the company culture, you BHS Links can probably expect your recommendations to be met with excitement.

SEO strategy

Local SEO is the process of improving search visibility, traffic, and brand awareness for local businesses. The tool lets you monitor your overall organic visibility, where 100% means a top ranking for all keywords and 0% means you rank outside the top 100 for all keywords. If search engines can’t crawl or index your site properly, your other efforts might go to waste.