The Ultimate On-Page SEO Checklist For 2025 + Cheat Sheet

The goal of SEO is to drive traffic by ranking on relevant search engine results pages. In SEO, the terms BHS Links users type into the search bar when making queries are called keywords. The first step is to conduct keyword research to determine applicable keywords for your business. Structured Data markup is a form of metadata that helps search engines understand what the page is about.

on-page seo

On-Page SEO Template

Whether it’s a mobile phone, tablet, or computer, your audience will get the best experience for their device. Once you integrate images on to your site, you need to optimize them. Image optimization is important in helping your page rank better for SEO. Visuals are one on-page SEO element that you can use to improve your site’s ranking.

It helps Google to understand the structure and makes it easier to skim for readers. It shows you all of the factors featured in this article, which you can use for reference when you’re preparing content for your site. This owned first-party data will allow you to create personalised experiences for your site visitors without compromising their privacy. Choose relevant anchor text based on the page you’re linking to. Add external links within your content, not at the end of the sentence. If you’re writing an article about “the best way to brew coffee”, don’t just add a link to a site with the anchor text of “learn more about brewing coffee here“.

on-page seo

How To Create Helpful Content Post-HCU

With a clear roadmap, you’ll always know what you should do next and how to handle potential problems. Further, while estimating the possible issues, you may notice the valuable possibilities to improve your business, such as new outreach opportunities. Also, the planning stage allows you to perform better target audience research so you can ensure that your content remains interesting for both real-life users and search algorithms.

  • This signals to search engines that your content is relevant and engaging.
  • For instance, if you have a blog post about your company’s event that took place five years ago and wasn’t really noticeable, it may be a good idea just to delete it.
  • It’s important to include relevant keywords naturally without overstuffing, as excessive use can lead to penalties from search engines and diminish the readability of your content.
  • That can lead to higher rankings for relevant keywords as well.

Optimizing on-page SEO is entirely different from off-page SEO, which is optimizing for external signals that take place off of your website (for example, backlinks). The free Seobility plan already includes a comprehensive SEO site audit for up to 1,000 subpages! To sum up, on-page SEO uses factors that can be controlled, while off-page SEO uses factors that can’t be controlled. Both of these factors are important for your SEO campaign, which is why most SEO service packages include both on-page and off-page SEO. You can use various types of visual elements to engage your audience. These are all great for catching your audience’s interest and giving them relief from all the text on your page.

on-page seo

Like your title, your description should be precise and descriptive. Highlight what’s unique about your article and include your main keyword. Alt text, short for alternative text, is a short description of an image. When you’re editing a page in WordPress, click on an image to add alt text. A field labeled “Alternative text” will display in the right sidebar under the block tab.